IU - About & contacts

The IU difference

Investor Unity Pty Ltd was officially launched in 2012, following on from my career with some of the world’s largest derivatives firms of their kind.

IU’s original role was to act as an intermediary between the investment and trading community, including its own clients, and the industry itself; a self-appointed industry watchdog and reviewer, of sorts.

Having spent the first two years working with external investment managers and analysts, the decision was made to begin directly servicing clients, wherever possible – but particularly in the areas of managed trading services; complemented and enhanced by market analysis and education.

IU’s main trading/investment strategy was derived from a long-time-successful personal approach to the markets. Strengthened through industry-insider experience, and with refined risk and money management principles, it was first made available to select clients in late 2015.

‘Crossroads,’ as the strategy came to be known, with its core principles in tact, has since evolved to cover major global and local markets, in the form of fully and semi-managed services and automated trading – along with recommendations/alerts, analysis and education.

Sincere regards,

Adam La Vars
Investor Unity Founder & Strategist

Key Contacts:

IU Member's Desk
+612 8007 4440 | members{at}iu{dot}com{dot}au
Chat: See lower corner of most pages

Markets & Partnerships:

Adam La Vars
+612 8007 4440 | adam{at}iu{dot}com{dot}au
Skype: Investor.Unity
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Investor Unity Pty Ltd legal documentation:

Australian Financial Services Authorised Representative number: 436840 – ASIC Professional Registers
ABN: 90160624331
ACN: 160624331

About this guide

We are required by law to provide you with this Financial Services Guide (“FSG”). It provides you with information about Investor Unity Pty Ltd (herein referred to as IU) and will help you decide whether to use our services. It will inform you of the services and products that we are licensed to provide and how we generate revenue as a company. It also contains information about how our staff are remunerated, and details the procedures we have in place to deal with any concerns or complaints that you may have.

About Investor Unity

IU is authorised through the Australian Securities and Investment Commission for trade-execution, financial education and general advice. IU provides access to securities and derivative analysis and educational services in Australia, primarily to Australian-resident investors; to retail and wholesale clients.

For licensing purposes, Investor Unity Pty Ltd is an authorised representative of Kings Road Group Pty Ltd (their FSG available here).


IU is designed to assist you in making an informed decision regarding the opening of an account and in trading in various financial instruments such as, but not limited to- securities, contracts for difference (CFDs), margin/leveraged currency pairs (FX, forex, foreign exchange), futures and options contracts. IU customer service centre staff are RG146 accredited to provide general advice and client services to clients considering in dealing in certain financial products, no personal advice will be given and the staff member can only discuss financial products that they hold current, necessary accreditation for.

Articles and other information contained in the website and in publications produced by IU are educational in nature and should be considered general advice only, they do not take into account your financial circumstances or the specific suitability of any of the information presented by IU or by our partnering firms to our clients.

While IU is licensed in Australia it may not be appropriately licensed in your country and consequently the information, services and products provided are not to be acted upon as investment advice. You should obtain investment advice from a licensed investment adviser in your country before making any investment decisions.

While every effort is made by IU and its affiliates to ensure that the information contained in IU website and its publications is completely accurate- no guarantee can be made that our partnering firms may not make changes to their internal policies and pricing structures or other aspects of their services prior to informing IU of such changes. Subsequently- all investment decisions should only be made after considering the PDS of the broker/institution providing the service and after consulting a licensed, independent financial & taxation adviser as to the suitability of the respective products and services to your personal circumstances and investment objectives.

Leveraged products, by nature, carry a high degree of risk as well as a high potential for profit and as such- additional consideration should be given to their suitability.

Sources of revenue

IU’s primary source of revenue is through brokerage-commissions generated through various firms with which it has partnership arrangements. IU partnerships arrangements are subject to change at any time as some may cease and new ones may be formed. Remuneration may be paid in the form of once-off account opening bonuses or in ongoing commissions or both, along with performance-based fees.

IU may, in future, also receive payment for advertising space in its website or publications, or in providing industry analysis to third parties, which may include some aggregate client information.

Management of your personal information

Investor Unity Pty Ltd is committed to compliance with the National Privacy Principles within the Privacy Act to maintain client confidentiality and keep your personal information secure. IU recognizes the importance of your personal information and treats it accordingly.

Dispute resolution procedure

Investor Unity has in place an internal complaint handling process for resolving any concerns or complaints that you may have in relation to your dealings and communications with us. Investor Unity is committed to a high level of client service and customer satisfaction and therefore regards all matters brought to our attention seriously.

A response will be prepared to ensure that all matters raised are responded to promptly and fairly. You may lodge a verbal or written complaint via our customer service centre by contacting us, directly.

The customer service officer will then raise the issue with a senior staff member immediately.

You will then, within three working days, receive written acknowledgement of receipt of the issue, and a proposed timeframe and course of action that will be undertaken.

If you are still unsatisfied with the response then you can lodge a complaint with the Financial Ombudsman Service (FOS), in writing to the address below. Please note- FOS will not deal with your complaint unless you have first lodged a formal complaint with IU:

Financial Ombudsman Service

GPO Box 3

Melbourne, Victoria 3001

Ph 03 9613 7366

Fx 03 9613 6399

This privacy statement has been created in order to demonstrate Investor Unity’s (herein referred to as IU) firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web-site and in using our services, in accordance with the National Privacy Principles within the Privacy Act.

This policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site and services. This policy will be continuously assessed against new technologies, business practices and our customers’ needs.

Information collected by IU

When you visit www.IU.com.au, call our customer service centre or respond to an IU publication you may provide us with two types of information: personal information that you knowingly choose to disclose that is collected on an individual basis and (in the case of the web-site) usage information collected on an aggregate basis as you and others browse the site.

Registration information

When you register for any of our products, services or newsletters you may provide us with some or all of the following information about yourself:

  • Name
  • Email address
  • Contact number/s
  • Postcode
  • Various information regarding your investment/trading preferences, experience-levels and financial goals

Email information

If you choose to correspond with us via email then we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

Web-site usage information

Similar to most other commercial web-sites, our site utilises a standard technology called “cookies” (see explanation below) and web server log files to collect information about how our web-site is used. Information gathered through cookies and web-server logs may include the date and time of visits, the pages viewed, time spent at our web-site, and the web-sites visited just before and just after our web-site.

Usage of information provided by you to IU

IU uses the gathered information for several purposes such as, but not limited to:

  • Improvement of our content and service offerings
  • Enhanced customisation of our analysis services and publications
  • Administration of our business activities
  • Monitoring usage of our service
  • Industry analysis, marketing and promotional efforts both by IU and in some cases by third party financial
    services organisations
  • Notification of important changes to our web-site, new services, special offers, financial market news and
    government regulation changes.

You may notify us at any time if you do not wish to receive these offers by emailing us at info@iu.com.au.

What Are Cookies?

A cookie is an extremely small text document, which often includes an anonymous unique identifier. A cookie cannot retrieve any other data from your hard drive or pass on computer viruses. Many web-sites, including IU’, will request permission from your computer to store a cookie file on a specific folder on your PC. Each web-site can send its own cookie to your browser if your browser’s preferences allow it, but in order to protect your privacy- your browser only permits a web-site to access the cookies that it has already sent to you, not the cookies sent to you by other sites.

Browsers are usually set by default to accept cookies however- if you would prefer not to receive cookies then you may alter the configuration of your browser to refuse them. If you choose to have your browser refuse cookies then it is possible that some areas of our site will not function as effectively.

Usage of information collected from cookies

As you visit and browse our web-site, it uses cookies to distinguish you from other users. In some cases we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our web-site and which parts of the site are most popular. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

Internet Protocol (IP) Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web-server as part of demographic and profile-data known as traffic-data so that digital information (such as webpages) can be viewed by you.

Sharing of information

IU provides an aggregated-information-based industry analysis service to some of the larger financial institutions, primarily in Australia. Such services do not include client’s personal information but rather provide an overview of the popularity of various financial instruments relative to others. In some cases, IU may share some of your personal information with third party financial services organisations.

Usually, this is done after you have agreed (either by email or in telephone conversation) to be referred to such an organisation in order to evaluate the benefits of their services.

Access to Your Information

You may at any time request access to all of your personally identifiable information maintained in our database by emailing us at info@iu.com.au.

Legally obliged disclosure of information

IU may, in rare circumstances, have no choice but disclose information if legally obliged. We may also disclose client information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating, abusing, plagiarising IU’ services and/or material and/or violating our copyrights in any way.

Other web-sites linked to IU’

IU’ takes no responsibility for the content of any third party sites linked to IU’ or in links contained in any of our publications. Subsequently- all investment decisions should only be made after considering the PDS of the broker/institution providing the service and after consulting a licensed, independent financial & taxation adviser as to the suitability of the respective products and services to your personal circumstances. Leveraged products, in nature, carry a high degree of risk as well as a high potential for profit and as such- additional consideration should be given to their suitability.

When visiting a third party web-site (via a link on IU site or otherwise), your privacy is now subject to the policy of that site. IU accepts no responsibility for any losses occurred in dealing in any financial products or services regardless of whether information about them is contained in its web-sites or publications. Please refer to the IU financial services guide (FSG) for more information.

Your consent

By using our web-site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.

Opt-in/opt-out choices

IU’ services allow visitors to unsubscribe at any time so that they will not receive further messages. After unsubscribing we will discontinue sending the particular messages as soon as reasonably possible.

Surveys & Contests

IU may, from time-to-time, run surveys and/or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include additional personal information not mentioned in this privacy policy. Surveys and/or contests may have, in addition to their own terms and conditions, their own privacy policies. As such- the terms and conditions and privacy policies of such surveys and/or contests should be considered before entering.

Acquisition or changes in ownership

In the event that the web-site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Policy modifications

This privacy policy may be amended or replaced from time to time in accordance with either IU’ or government policy changes or both. If and when such changes are made to this privacy policy we will then give notification via email to users who have given us permission to do so. Amended or replaced privacy policies will be available for download via www.iu.com.au/legal. Please check periodically, as you see fit. IU provides assurance that if it’s privacy policy changes then client’s personal information will not be used in such a manner that is materially inconsistent with this privacy policy, without your prior consent.

Please do contact us with any further questions.

“Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world.” – Goethe

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This website is owned and operated by Investor Unity Pty Ltd (ABN: 90 160 624 331). Any advice included in this website or correspondence is general advice only and is based solely on consideration of the investment or trading merits of the financial products alone, without taking into account the investment objectives, financial situation or particular needs (i.e. financial circumstances) of any particular person. In addition to its internal services, Investor Unity is compensated by brokers and other third parties by way of referral/affiliate and/or general partnership arrangements, via its websites and other communications.

Investor Unity is genuinely interested in your long-term trading & investment success. We advise you to take all necessary steps to ensure you have a good understanding of the products & services you’re considering investing in – particularly if they involve leverage. While Investor Unity takes every care to ensure that we only deal with the highest quality services, from throughout the industry, past performance is not a guarantee of future performance. Other risks are also invloved, some of which are listed at www.iu.com.au/risk, which should be read. Before making an investment or trading decision based on the general advice, the recipient should carefully consider the appropriateness of the advice in light their financial circumstances and should carefully review the PDS of the relevant financial product as provided by your investment broker. Past results are not a guarantee of future performance. Please contact us, to discuss any questions or concerns you may have- we are here to help.

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