In the book “Scrum: The Art of Doing Twice the Work in Half the Time”, Jeff Sutherland introduces a revolutionary project management system called Scrum. This method addresses the fundamental flaws in traditional project estimation which are prone to cognitive biases like the planning fallacy and the sunk cost and status quo biases. Instead of a singular large estimate, Scrum divides projects into smaller, manageable “sprints”, ensuring that the actual team members provide input and consistently refine the approach. Companies such as Google, Amazon, and the FBI have adopted Scrum, reaping its benefits across various sectors, from software development to journalism. This approach aims to improve efficiency, adaptability, and the quality of the end product.
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