The power of choice: Smarter Faster Better by Charles Duhigg

In “Smarter Faster Better” by Charles Duhigg, the author explores the psychology of productivity, emphasising the power of viewing tasks as choices rather than chores. This mindset, as Duhigg demonstrates, activates the striatum, a brain region linked to motivation. By redefining tasks and maintaining a sense of control, individuals can enhance their motivation and thereby their productivity. The book is a compelling blend of science and actionable insights for those seeking to boost their efficiency.