Find Your Core Drive: ‘Your One Word’ by Evan Carmichael

On May 13, 1943, following the Nazi invasion of France, the newly appointed Prime Minister of England, Winston Churchill, addressed the British nation emphasising the importance of ‘victory’. Drawing inspiration from this, Evan Carmichael’s book, “Your One Word”, posits the significance of identifying a single word that encapsulates one’s core values and driving force, essential for business and personal success. This singular focus, as demonstrated by Steve Jobs’ emphasis on ‘elegance’ for Apple, can guide actions, inspire commitment, and facilitate word-of-mouth marketing. In a personal journey, the narrator identifies ‘mastering’ as their guiding word, reflecting their passion for perfection and mastery. Carmichael’s book underscores the transformative power of a singular focus in achieving one’s goals.