The 5 parts to every business: The Personal MBA by Josh Kaufman

 “The Personal MBA” by Josh Kaufman, the presenter conveys the importance of understanding fundamental business concepts without necessarily pursuing an MBA. Kaufman, once an assistant brand manager at Procter & Gamble without an MBA, was inspired by the self-taught business expertise of Charlie Munger, Warren Buffett’s business partner. Kaufman identifies a quintessential five-part business framework: value creation, marketing, sales, value delivery, and finance. Each segment is vital, and lacking in any one can detrimentally affect a venture’s success. The book recommends adopting this framework to grasp any business’s nuances and highlights the significance of meeting and exceeding customer expectations.