Scratch your own itch: Anything You Want by Derek Sivers.

In the book “Anything You Want” by Derek Sivers, readers are offered insights into Derek’s entrepreneurial journey from 1998 to 2008. He began by solving a personal problem, creating an online platform for independent musicians like himself to sell their CDs. As demand grew, he recognised the need for a customer-centric utopian experience, introducing unique touches such as answering customer calls within two rings. As his business expanded, he emphasised the importance of delegation, eventually growing the company to a valuation of 20 million dollars. By 2008, feeling detached from the company’s objectives, Derek made the pivotal decision to sell, emphasising that company owners should be unafraid to make decisions that serve both their personal happiness and company’s best interests.