Make timeless products: Perennial Seller by Ryan Holiday

In the book “Perennial Seller” by Ryan Holiday, the concept of a perennial seller – a product that consistently sells long after its release date – is explored. Using examples like the movie “Shawshank Redemption” and the band “The Rolling Stones”, Holiday emphasises the enduring value of word-of-mouth in sustaining such products. To create a perennial seller, it is vital to make it timeless, specific, and accessible. For instance, Guy Kawasaki’s “The Art of the Start” addresses the timeless problem of starting a business, making it more likely to be a perennial seller. The key to a successful perennial product lies in its relevance, its appeal to a passionate niche, and its accessibility in terms of quality and affordability.