Know when to quit or persevere: The Dip by Seth Godin

In Seth Godin’s book “The Dip”, he challenges the adage that “winners never quit”. Godin argues that winners do quit, but they do so strategically, to free up resources for better opportunities. The goal is always to become number one in a chosen field or micro market. A crucial strategy is knowing when to quit and setting predefined quitting conditions. To be successful, it’s essential to identify whether a setback is just a temporary dip or a sign of an impending dead end, with the ultimate aim of becoming the best in one’s chosen area.